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Meatout is the world’s largest grassroots diet education campaign. We’re asking dedicated activists to hit the streets the week before March 20th, asking the public to pledge to eat a more compassionate diet for one day — Meatout!
Meatout is an international observance helping individuals evolve to a wholesome, compassionate diet of fruits, vegetables, whole grains. The purpose is to expose the public to the joys and benefits of a plant-based diet, while promoting the availability and selection alternatives to meat and dairy in mainstream grocery stores, restaurants, and catering operations.
Meatout has grown explosively since its inception in 1985 to become the world’s largest annual grassroots diet education campaign. Thousands of caring people in all 50 U.S. states and a host of other countries welcome Spring with colorful educational events. These range from simple information tables, exhibits, and cooking demonstrations to elaborate receptions and festivals. Visitors are asked to “kick the meat habit on March 20 (first day of spring) and explore a wholesome, nonviolent diet of fruits, vegetables and whole grains.
Several mainstream health advocacy organizations, including the American Cancer Society, the National Cancer Institute, Johns Hopkins University, and the American Heart Association, have since launched their own campaigns to promote consumption of plant-based foods.
Meatout reflects national trends:
• Mainstream health advocacy organizations and the official government publication “Dietary Guidelines for Americans” tout plant-based foods.
• Over 30 million Americans have explored a meat-free diet.
• One in five teens thinks vegetarianism is “cool.”
• National beef and veal consumption have dropped by 25 and 70%, respectively.
• Major manufacturers and retailers are marketing meat-free and dairy-free meals.
• Several national fast food chains are offering veggie burgers and several major baseball parks are selling veggie dogs.
Our planet is at a turning point. The massive global migration underway now from countryside to cities will demand huge investments in energy, water, materials, waste, food distribution, and transportation over the next 25 years. If the right investments are made now, this unique opportunity will be the catalyst for dramatic changes in the built environment and the fight against carbon emissions and climate change.
Animal agriculture releases 51% of all human-caused greenhouse gas emissions. According to a UN report, that’s more than all of the world’s transportation combined! Animal protein requires eight times more fossil fuel to produce than the same amount of plant protein and over half the total amount of fresh water consumed in the U.S. goes to irrigate land to grow feed for farmed animals. Less water is needed to produce a full year’s worth of food for a plant-based diet than to produce only one month’s worth of food for a diet containing animal products. The single most effective way to go green is to adopt a vegan diet.