269Life’s 4th International Event

September 26, 2013 – September 27, 2013 all-day
Worldwide Boulevard
Hebron, KY 41048

This event is about committing ourselves for life to actions that dismantle the animal holocaust. We take this action in an attempt to move the animal liberation agenda to the forefront of the public conscience.

But before that, be sure to take part in our 269 Solidarity event (on the August 23), in which we all will change our avatars to the 269 symbol of animal liberation.


How and Where?

Organize a group of willing vegan participants and a reputable tattoo artists and try to make it into an open-air public event if possible to maximize the chances of drawing a much attention as possible, to our message. Invite the media to film it, distribute a media release (we will provide one) and send us the photos/videos as soon as possible.

Before choosing a tattoo artist, do your homework and consult those with tattoos for first hand recommendations. Please ask your them to provide vegan inks, which are not derived from animal products.

In case you wish to organize a branding event, be sure to investigate independently the process and feel free to ask us for advice.

In addition to still photos, please take some videos. Even mobile phone videos will do. For inspiration feel free to watch how our past events looked like:



They will be added to our ever-growing ‘269 for life’ album, and be sent to news outlets. So please include info about your event (how many were inked, etc.).

What is 269Life?
“269” is a calf who was born into an Israeli dairy farm. His life will be cut off not long after it started. By branding his number on our bodies, we show our solidarity with the victims of the animal holocaust all around the world, remembering to never forget.

On October 2, 2012, ‘World Farm Animals Day,’ at Rabin Square in central Tel-Aviv, animal rights activists performed an act of solidarity and empathy towards abused animals exploited by the human race.

The display’s aim is to call for empathy towards the most oppressed sector of our society and call into question the deep disconnect we as a society have towards sanctioned animal cruelty.

The activists got branded with a hot steel brand, in the same way farm animals are branded in farms all over the world. The number 269, which was burned on their skin, was the designated number of a calf they have encountered in one of Israel’s dairy farms.

“This anonymous male calf will be forever immortalized on our bodies, and hopefully this message of solidarity will somehow bring a new way of looking at non-human animals. No animal should be exploited to satisfy the selfish needs and whimsical desires of humans, and that is why we chose to use the industry’s own method of objectifying living beings as this symbolic means to convey our idea.”

Annually, more than 150 billion animals are murdered worldwide due to people’s selfishness, ignorance, and greed. This madness must stop and will stop the day humankind finally wakes up and understands that even the nameless feel pain and desire freedom no less than us humans.

“If there is no struggle, there is no progress. Those who profess to favor freedom, and yet deprecate agitation, are people who want rain without thunder and lightning. They want the ocean without the roar of its many waters. Power concedes nothing without a demand. It never did and it never will.” —Frederick Douglass, slavery abolitionist, 1818-1895

List of Events

Tel-Aviv – https://www.facebook.com/events/141641052706861/
Milano – https://www.facebook.com/events/527280163987690/
Netherlands – https://www.facebook.com/events/399593756812831/
London – https://www.facebook.com/events/591423080878512/
Hungary – https://www.facebook.com/events/476709919088158/
Tuscany – http://associazionedideeonlus.wordpress.com/2013/07/10/free-269-grosseto-italy/
Cyprus – https://www.facebook.com/events/137740869766646/
São Paulo, Brazil – https://www.facebook.com/events/542260339171685/

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